Bringing a product to life
Table Spark - Conversation starter
Client
FoodieTalk - Australia
The brief
To create a parent brand (FoodieTalk.co) for an e-commerce business, followed by the first of several individual product brands within the family. The original idea and supplied brief had been explored using AI. While this offered some good insights, our initial meetings revealed some problems with the proposed business model. We were able to address these early in the project — all part of the creative thinking process. :). Client: 'Must be premium'!
The outcome
With plenty of knowledge of the printing industry, I was able to liaise on behalf of the client on quotes, die-cutting and packaging templates, and print-ready files. The end result is two brands, which were added to our brandboss.nz (brand management application) for easy client and supplier access to the files. The Table Spark conversation starter looks and feels premium, and the client is stoked!