Building a brand for an established business
FPNZ
Client
FPNZ
The brief
Tania had a well-established forestry business… with no identity! There had been a few attempts before, but nothing had landed. We needed to find the right mix of design and messaging to fit within the industry while also bringing the business’s success and values to light.
The outcome
Through listening and communication, we developed a brand that not only resonated but also marked a new chapter in the business journey. Sitting on a hill one afternoon with Tania, I recorded everything I could about FPNZ: what it was, what it meant and where it was going. From there, those words helped shape the website content with minimal stress. So, from nothing, there’s now a solid brand, a brandboss asset account linked to a modern, SEO-friendly website, and vehicle and machinery signage.